“Brands change people's emotional state”

Marketing entails a journey that creates change in consumers, awakens desires and triggers emotions. This idea is defended by Seth Godin who, while delivering a lecture to a nationwide virtual audience, also emphasised the importance of the Purpose he classifies as the most current ‘P’ in the mix originally created in the 1960s

The start of a new era

The opinion of Pedro Amaral Jorge, president of APREN - Portuguese Association of Renewable Energies, on the challenges of energy transition

Decarbonising energy: a revolution brimming with opportunities

States, citizens, civil society and companies need to unite to meet the challenges created by the need for energy transition, for the decarbonisation of the economy and for digital transition in order to ensure the technological leap that will enable these changes in the economy to occur with no hiccups

Energy transition without compromising Nature

Mineral production could increase by almost 500% by 2050 to meet the growing demand for clean energy technologies. However, this should not occur at any cost as the process could have negative consequences for environmental sustainability

“Tax consolidation is inevitable”

Nouriel Roubini, the economist who predicted the sub-prime crisis in 2006, was in Portugal at the QSP Summit Warm-Up and conducted an economic analysis of the crisis caused by the global pandemic, including his outlook for Portugal. As far as he is concerned, austerity is a necessary evil